For your business to thrive in the digital age, you need a consultant who understands digital marketing. Eyal Gutentag has the knowledge and experience to notice the shifting market trends that affect global trade. Here are some trends to watch for in the coming months and years.
Shifting Nutritional Values
In many countries, predominately western ones, there is a push for healthier food that is also inexpensive and easy to prepare. This is leading to new companies sporting the latest in food technology for take-away meals that require little to no preparation. For your business marketing ideas, look for ways this innovation can promote your companies interests.
Short Attention Spans
Consumers are more likely to engage with marketing that has interactive or video components. They are less likely to read through long blocks of text if these are not broken up by images. Infographics are a good way to put important data in a readable form your consumers will pay attention to. Whatever you need to get across, remember one thing: keep it short.
The Internet Is Watching
As online usage goes from popular to necessary, users notice a lack of privacy compared to other marketing tools. Acknowledge that popular platforms may be watching your customers and decide what you will do about this moving forward. These tools are very useful for spotting trends your business can capitalize on, but some users consider the cost too high. It is up to you and your marketing consultant to decide where to draw the line for your own uses.
The future is no longer digital; the present is. Digital marketing with consultant Eyal Gutentag can prevent your company from sliding into irrelevance. With the right plans and the tools to accomplish that plan, your company can thrive in this ever-shifting marketplace.